Tourism Minister Sushanta Chowdhury met former Indian cricket captain and Tripura tourism brand ambassador Sourav Ganguly in Kolkata, inviting him to attend the grand closing of “Promo Fest 2025” in Agartala to promote Tripura’s cultural and tourism potential.
Tourism Minister Sushanta Chowdhury met former Indian cricket captain and Tripura tourism brand ambassador Sourav Ganguly at his residence in Behala, Kolkata, on Tuesday. The meeting revolved around strategies to enhance Tripura’s visibility as an emerging travel destination and to extend a formal invitation to Ganguly for the state’s upcoming flagship event — “Promo Fest 2025.”
The minister formally invited Ganguly to attend the grand closing ceremony of Promo Fest, scheduled to be held on December 12, 2025, at Swami Vivekananda Maidan in Agartala. The event is expected to be one of the largest tourism and cultural celebrations in the state, featuring a blend of art, music, heritage displays, local crafts, and youth-centered programs.
Chowdhury shared that the festival is designed to project Tripura’s rich cultural diversity, tourism potential, and entrepreneurial spirit before a broader audience. By leveraging the presence of a national icon like Ganguly, the state aims to attract significant attention from travelers, investors, and media outlets across India.
“I had the pleasure of meeting the former Indian cricket captain and Tripura’s tourism brand ambassador Sourav Ganguly at his residence in Behala, Kolkata. I extended a warm invitation to him to grace the grand closing ceremony of ‘Promo Fest 2025,’ to be held on December 12 at Swami Vivekananda Maidan in Agartala,” Minister Sushanta Chowdhury said in a statement.
The minister emphasized that Ganguly’s association with Tripura’s tourism campaign has already helped create a positive image for the state. His participation in the upcoming event would further enhance Tripura’s brand value and encourage people across the country to explore the state’s scenic and cultural treasures.
Tripura’s Tourism Drive Gathers Momentum
Under the leadership of Chief Minister Dr. Manik Saha and Minister Sushanta Chowdhury, Tripura’s tourism sector has been witnessing a wave of promotional activities aimed at turning the state into a preferred tourist destination in the Northeast. From eco-tourism projects and heritage restoration to modern infrastructure and digital promotion campaigns, Tripura’s tourism push has been multidimensional.
The Promo Fest 2025 is part of this broader initiative to showcase Tripura as a hub for cultural tourism, adventure travel, and investment opportunities. The festival will feature participation from artists, entrepreneurs, and youth from different parts of the region, making it a platform for cultural exchange and business engagement.
A senior official from the tourism department mentioned that the closing ceremony, which Ganguly has been invited to attend, will include live cultural performances, tourism exhibitions, and award segments recognizing contributors to Tripura’s development in tourism and culture.
Ganguly’s Role as Tourism Ambassador
Ever since being appointed as Tripura’s tourism brand ambassador, Sourav Ganguly has been the face of several promotional campaigns aimed at highlighting the state’s unique blend of natural beauty and heritage. His national stature as a respected sports figure has helped draw attention to Tripura’s untapped tourism potential, including destinations like Unakoti, Neermahal, Jampui Hills, and Ujjayanta Palace.
Ganguly’s endorsement has given Tripura’s campaigns a wider reach, particularly through social media and television promotions. His presence at Promo Fest 2025 is expected to add star appeal to the event and help elevate Tripura’s image as a destination rich in art, history, and natural splendor.
A Cultural Celebration of Unity and Progress
Minister Sushanta Chowdhury expressed optimism that Promo Fest 2025 will become a milestone in Tripura’s tourism journey. He noted that the event will not only celebrate the state’s heritage but also serve as a bridge connecting local culture with global tourism markets.
“Tripura’s tourism sector has immense potential, and we are committed to unlocking it through creativity, innovation, and collaboration. Having Sourav Ganguly among us at Promo Fest 2025 would be a moment of pride for every Tripurite,” Chowdhury said.
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As the countdown to December begins, the anticipation for Promo Fest 2025 continues to build across the state. With cultural performances, tourism showcases, and celebrity participation, the event promises to position Tripura as a rising star in India’s tourism map.
