Shyam Sundar Co Jewellers launches the 19th ‘Shubho Vivaha Utsav’ with special offers, new bridal collections, exchange benefits and international holiday lucky draws across Tripura and Kolkata showrooms from 18 November to 31 December 2025.
Shyam Sundar Co Jewellers unveiled the 19th edition of its flagship wedding-season celebration, ‘Shubho Vivaha Utsav’, announcing a grand line-up of special offers, new collections and exciting lucky draws across its Tripura and Kolkata showrooms from 18 November to 31 December 2025. The annual wedding festival, now a beloved tradition for jewellery shoppers, promises an expanded array of services and value-added benefits designed to elevate the bridal jewellery-buying experience.
The announcement was made on Tuesday at a preview event where actor Prantika Das, who is making significant strides in Bengali, Hindi and Telugu cinema, graced the occasion as a special guest. She appeared wearing an exquisite ensemble of designer gold and diamond jewellery, offering guests a symbolic first glimpse of this year’s signature bridal collection. Her presence added glamour and anticipation to the unveiling of the festival’s 2025 edition.
A Tradition Rooted in the Indian Wedding Spirit
At the event, Director Arpita Saha highlighted the emotional significance of the festival for the brand and its customers.
“Marriages are at the core of who we are, and that is why we have always celebrated the great Indian wedding,” she said. “Thanks to customer support, ‘Shubho Vivaha Utsav’ is now in its nineteenth year. This journey reflects the trust families place in us during their most cherished celebrations.”
The company reaffirmed its commitment to offering reliable value-for-money services. Customers will have access to all standard benefits, including the Old Gold Exchange Facility, 100% gold value return on hallmarked ornaments purchased from any jeweller, and the popular ‘Sonay Sohaga’ savings and purchase schemes. These customer-focused initiatives continue to be pillars of the brand’s festive offerings, especially during the high-demand wedding season.
Special Lucky Draws and Expanded Offers
Calling the upcoming edition “extra special,” Director Rupak Saha announced an attractive range of offers that will run throughout the festive period.
“This year, we are introducing three fortnightly lucky draws offering all-expense-paid honeymoon packages to Shimla, Jaipur and Goa,” he said. “We are also hosting a mega draw where one lucky winner will receive a holiday trip to Phuket, Thailand. We look forward to making this year’s celebrations even more memorable for our customers.”
These travel packages, designed in collaboration with Search Route Vacations, add a unique layer of excitement to the jewellery season, blending luxury shopping with the chance to win dream honeymoon experiences.
Glamour and Festivity at the Preview
Guest of honour Prantika Das expressed her appreciation for the opportunity to inaugurate the preview.
“I thank Shyam Sundar Co Jewellers for inviting me to this beautiful event,” she said. “I send my warm greetings to the people of Tripura and wish everyone a wonderful wedding season. It is a pleasure to be part of such a cherished tradition.”
Her appearance at the preview not only added star value but also resonated well with young couples planning their weddings—an audience Shyam Sundar Co Jewellers continues to connect with through contemporary collections and evolving design trends.
Partner Support From Travel Industry
The event also marked the official association of Search Route Vacations with the festival.
Its Director, Swarnendu Ghosh, shared his enthusiasm about the collaboration.
“We are glad to partner with ‘Shubho Vivaha Utsav’ this year,” he said. “We wish every customer the very best as they try their luck at winning the honeymoon packages. It is exciting to be part of a celebration that brings joy to so many families.”
Available Across Tripura and Kolkata
The 2025 edition of ‘Shubho Vivaha Utsav’ will be hosted across Shyam Sundar Co Jewellers showrooms in Agartala, Dharmanagar and Udaipur in Tripura, and in Gariahat, Behala and Barasat in Kolkata. The company has assured customers of a richer shopping experience, enhanced services and unmatched festive offers throughout the event period.
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With the wedding season gaining momentum, the much-awaited event is set to draw thousands of customers looking for authentic craftsmanship, trustworthy rates and exciting festive rewards.
