Kolkata/IBNS: Bringing alive the city of joy with a bang, McDowells No1 Yaari Jam powered by SVF brought rapper Raftaar and the ever so melodious musician Akriti Kakar and Kolkatas favourite Rupam Islam-Fossils for the No1 Yaari Jam held in Kolkata.
They rocked the night at the Nicco Park Lawns, getting the audience to groove, cheer and dance to the tunes of Yaari.
Mc Dowells No. 1 Yaari Jam Fest powered by SVF was an engaging experience that undoubtedly got everyone grooving and enjoying the beat even in the heat. Keeping in tune with its philosophy of strengthening bonds over the years, the No.1 Yaari Jam with Raftaar, Akriti Kakar Fossils brought this celebration of true friendship.
Featuring classic hits from Raftaar fused with some new tracks by Akriti Kakkar, the live concert was a treat for all music lovers in the city of Joy. The artists mesmerised the audience with their much-loved charm and magic.
Speaking on occasion, Akriti Kakar said, It was an absolute treat to be in Kolkata! The audiences cheering and chirping brought the concert alive and energised me! Friendship has always been part of my music. I have always loved songs about unique Yaars, and I am glad. No1 Yaari Jam has allowed me to spread the joy I feel with Yaars through my music.
Speaking about No1 Yaari, Raftaar said, Performing for the people of Kolkata is something I always look forward to because of the love and support I have always received from them. It was also a surreal experience to perform alongside Akriti, which got me energised and excited for this performance for No1 Yaari Jam.
Yaari is about love, laughter, and life with your friends. My friends have made me feel safe and supported, which has inspired my music and my journey in this industry. I am honoured to be a part of the No1 Yaari Jam and look forward to performing in future Yaari Jams.
Arindam Biswas, the VP-Brand Strategic Partnerships of SVF, described the evening as a celebration of friendship and music, noting that the companys efforts to improve and expand their production and artist offerings have been successful.
The event in Kolkata was a thrilling and much-needed reunion for fans of Bangla rock, hip hop and Bollywood, he said.
