Manish Malhotra reveals why he chose Vijay Varma for Gustaakh Ishq, calling him an intense actor with old-world charm. The romantic drama features Naseeruddin Shah and Fatima Sana Shaikh, directed by Vibhu Puri with music by Vishal Bhardwaj.
The much-anticipated trailer of Gustaakh Ishq has taken social media by storm, sparking waves of excitement among cinema lovers and fans of Vijay Varma. Known for his nuanced and intense performances in films like Dahaad, Mirzapur, and Lust Stories 2, Vijay Varma is now set to explore uncharted territory — a romantic lead — for the very first time. The transformation has not only surprised audiences but also earned him immense appreciation for his charming, soft-spoken demeanor and magnetic screen presence.
Produced by fashion designer-turned-filmmaker Manish Malhotra under his newly launched banner, Stage5 Production, Gustaakh Ishq marks the celebrated designer’s debut as a producer. The film also stars veteran actor Naseeruddin Shah, along with Fatima Sana Shaikh and Sharib Hashmi, rounding out a powerful ensemble cast.
Set against the picturesque yet melancholic backdrop of Purani Dilli (Old Delhi) and the fading kothis of Punjab, Gustaakh Ishq promises to be an evocative love story — one that celebrates passion, longing, and the quiet beauty of unspoken emotions. The film is helmed by acclaimed director Vibhu Puri, with an exceptional creative team that includes music by Vishal Bhardwaj, lyrics by Gulzar, sound design by Resul Pookutty, and cinematography by Manush Nandan.
While the trailer’s hauntingly beautiful visuals and soul-stirring music have captivated audiences, it’s Vijay Varma’s unexpected romantic avatar that has become the talk of the town. His restrained glances, emotional depth, and understated performance have earned widespread admiration.
Opening up about the thought process behind casting Vijay Varma in the lead role, Manish Malhotra revealed,
“Vibhu and my team had many discussions about the cast. I remember we were sitting in my atelier when Vijay’s name came up. I immediately said he would be very good for this role because we both knew him professionally, and he’s always been an intense actor. He has the height, the look, and a certain old-world charm that fits perfectly into the world of Gustaakh Ishq. We thought he would be a great choice for a romantic role — and that’s how the idea took shape.”
For Manish, known for redefining fashion and glamour in Bollywood for over three decades, Gustaakh Ishq represents more than just a new creative venture. It is a reflection of his deep appreciation for storytelling, emotion, and cinematic aesthetics. The designer-producer’s meticulous eye for detail is evident in every frame of the trailer — from the film’s intricate costume design to its atmospheric visuals steeped in nostalgia.
Vijay Varma’s casting also highlights the industry’s growing openness to breaking stereotypes. Traditionally seen in dark, brooding, or morally complex roles, Vijay’s shift to a romantic hero showcases his impressive versatility as an actor. His fans have flooded social media with praise, calling him “effortlessly graceful,” “magnetic,” and “the perfect modern romantic.”
As anticipation builds, Gustaakh Ishq stands out as one of the most awaited films of the year — not only for its stellar cast and celebrated creative team but also for the promise of an emotionally rich, visually poetic love story.
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With Manish Malhotra’s production debut, Vibhu Puri’s evocative direction, and Vijay Varma’s transformative performance, the film is poised to offer audiences an unforgettable cinematic experience steeped in passion, longing, and timeless elegance.
