TikTok and the Nepal Tourism Board jointly announced a partnership on Tuesday to promote Nepal’s tourism sector through a creator-led campaign. The in-app experience is expected to help travellers discover the country’s must-see destinations and unexplored locations.
Nepal Tourism Board and TikTok will work jointly with both local and globally renowned travel creators, inviting and supporting them to explore Nepal and document their journeys through captivating short-form videos that showcase the country’s beauty and culture to audiences worldwide. Throughout the campaign, creators will publish content on TikTok, showcasing Nepal’s natural beauty and cultural heritage, including festivals, arts, cuisine, and community traditions. Rolling out through the remainder of 2025, the collaboration is expected to deliver a continuous flow of creator content on TikTok alongside a dedicated #VisitNepal in-app experience.
Tourism Minister Badri Pandey, at the launch of the lifetime experience campaign, expressed his view that with collaboration with TikTok, Nepal will have a wider reach to global travellers intending to visit Nepal. He expected that this campaign would enhance Nepal’s socio-economic status.
Earlier, TikTok was banned in Nepal on November 13, 2023. The ban was implemented due to concerns about the platform’s potential to disrupt social harmony and spread indecent materials. The ban was lifted in August 2024 after TikTok committed to addressing concerns about social harmony and goodwill and to assisting authorities with identifying and addressing cybercrime issues linked to the platform.
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